the corner office

Oh no. May as well go back to eggs and bacon. Rice Krispies aren't healthy:

The Advertising Standards Authority (ASA) has ordered SA's largest breakfast cereal producer, Kellogg, to stop claiming its children's cereals are "healthy", following a complaint by rival Bokomo, a division of Pioneer Foods.

The ruling is the latest chapter after a string of complaints the rivals have taken to the ASA over advertising tactics in the R1,2bn "ready to eat" breakfast cereal market. Kellogg and Bokomo dominate the market, with shares of 47% and 43% respectively.

Bokomo has complained about Kellogg's advertisements for high-fibre cereals and cornflakes, while Kellogg has taken issue with Bokomo's advertisements for Pronutro and chocolate-flavoured children's cereal.

The ASA's ruling on Kellogg's Kids Cereals range means it must remove the term "healthy" from its packaging for Coco Pops, Coco Pops Jumbos, Strawberry Pops, Frosties, Froot Loops and Rice Krispies, and cannot make the claim in future advertising.

Interesting article. Didn't realise breakfast could be such a cut-throat industry.

I now have a real craving for Strawberry Pops.